Privacy policy

Last updated 23 October 2026.

What we collect

When you complete the Pet Business Check and ask for your breakdown, we store your answers, your name, business name, city, WhatsApp number and, if you give it, your Instagram or Google Maps link. We also record which ad or link brought you to the page, a hashed version of your IP address for spam protection, and your browser type.

Why we collect it

To calculate your score and show you your results.
To message you once on WhatsApp about your result. After that we only message you if you reply.
To measure which of our ads reach pet business owners. We share a hashed (unreadable) form of your phone number with Meta for this purpose.

What we never do

We do not sell or rent your details, and we do not share them with anyone except the service providers that run this page (Cloudflare) and store our lead list (Google).

Your choices

Reply STOP on WhatsApp and we will not message you again. To see or delete the data we hold about you, message us on WhatsApp with the reference code from your report, and we will act on it within 30 days.

How long we keep it

We keep assessment data for up to 24 months, or until you ask us to delete it.